Client
Olivia Mitchell
Industry
Beauty and Salon Services
Location
Hartford, CT
@braidsandbeadsss
Clientele
Young Women, Children
Vibe
Feminine, Fun, Young
Role
Rebrand and Brand Strategy, Product/Packaging Design, Social Media Marketing
Olivia, or Liv, is a talented young hairstylist. She operates a booth at a local barbershop and also offers traveling/home appointments, for men, women and children. Her personality is huge part of her brand as a hairstylist, and her clients come to not only for her skill, but also for her comforting and uplifting words.
Liv is a Feminist and Activist, has a love for manifesting and empowering women, and is a fashion icon on her personal page. We tried to incorporate all these aspects into her brand, and ended up with look as feminine, fashion-forward and bright as her.
The brand strategy didn't focus just on personal branding, but what we could do for the brand going forward, as Liv works her way up to owning her own salon. Research included what types of products would sell well in a salon and online, techniques for upping her social media presence and curating a 'persona' for her dream clients to help her focus her goals.
Use of the 'B' submark, the brand's font, and the brand language on a sticker that doubles as salable merchandise or promotional material.
Intentional white space for notes or follow up appointment times.
The business cards feature a possible website domain to a booking site and her instagram handle instead of a traditional phone number. Clients can visit her instagram to communicate with her and see her work and all her booking is managed online so customers can book on their own time.
'Smooth as Silk' is inspired by the Liv's first idea to sell silk bonnets, and the packaging features a silk image blended into the background.
First product concept for something Liv can use on clients, upsell at appointments and sell online. The hair oil product is simple, can be purchased and bottled at home safely (following OSHA standards). This product is inspired by the lean-start up business model.
This is another product concept designed for Liv to expand on, both in-person and with e-commerce. The pink, minimalist packaging is also made with the intention to stand out in a retail setting.
Silk bonnets were the very first idea Liv had to expand past just hair styling. This box-set expands upon that idea, and gives her clients a fun, unboxing experience (USP) to set it apart from all the other silk bonnets for sale at competitive prices. The packaging features copy, a custom sticker and custom brand pattern.
Social Media Management consisted of creating easy-to-edit Canva templates for Instagram posts and stories, custom icons in the brand colors, and showing Liv how color blocking and watermarking her videos will help her over-all brand appearance and recognition.
Increase Engagement
Create Branding Consistency
Prepare to Launch Product Lines
LET'S
WORK
TOGETHER
It's time to take your brand to the next level.
